I was in my dream job, sponsors were happy and I was beating targets. For the first time in my career I was due a bonus and was hoping for a pay rise – until my performance review.
In sponsorship, as in life, not everything always goes to plan. So what do you do when you need to mend a broken relationship? Here’s 4 tips on how to bring a sponsor back from the brink!
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Facilitated sponsor introductions are by far the best way to start a relationship with a potential sponsor. Just because you receive a facilitated sponsor introduction, however, you still need to play your cards right.
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Recruitment in any industry is tough, but in a relationship business like sponsorship – it is critical. But what do you look for in a candidate? Here are three ‘must have’ qualities to look for when recruiting sponsorship staff.
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When I was working within professional sport, one year, the team I was working for weren’t performing well. The organisation wasn’t hitting their commercial targets and indicators were that our value proposition to our partners wasn’t as it had been in previous seasons. Retaining sponsors was tough. (more…)