Let’s face it – one of the joys of working in sponsorship is that you get to do cool stuff and sometimes you get to have complete control over exactly what cool stuff you do. Enter the sponsor event.
I bang on about it all the time; sponsorships are about relationships and creating mutually beneficial partnerships. Nothing reinforces how true this is more than a story I heard the other day.
Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder, but sponsorship professionals need to work smarter in delivering the revenues they need to help organisations survive.
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In marketing, being where your customers are is an important thing. That’s why Facebook is so attractive. Running Facebook competitions is a simple and effective way to deliver value for sponsors.
Your competitions probably suck though.
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