
What Would Sponsoring Santa Look Like In 2015?
December 22nd, 2015 Posted by Kelly Veilleux Blog No Comment yetThe jolly fat man has a big job to do and not a lot of revenue streams to help make it happen.
The jolly fat man has a big job to do and not a lot of revenue streams to help make it happen.
So what makes a successful sponsorship organisation? Here are what I believe are the 5 most important elements and some tips for success.
Activations are the lifeblood of any sponsorship. In many cases they are what deliver the value on the objectives sponsors are looking for. In other words – Return On Investment (ROI). Coming up with idea, however, is no easy feat. (more…)
Over the past few years I have seen a new trend emerging within sponsorship, particularly from those who I consider market leaders in this space and to who I pay close attention to. It’s called Sponsor Pre-Servicing.