Each week, we round up jobs from all over the globe that we think might be of interest. Here’s the one’s that caught our eye this week.

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Sponsorship, everyone wants more. In fact, a mentor of mine always says that he has never met an organisation who thinks they have enough money or financial supporters – that is very true. Here’s what to do about it.

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After my last post, where I analysed the IEG/ESP Sponsorship Survey, I have been asked by a few people what is more important in sponsor retention – ROI or ROO?

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Each week, we round up jobs from all over the globe that we think might be of interest. Here’s the one’s that caught our eye this week.

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In this Inside Sponsorship episode we speak with Mark Duffield-Thomas, Director at Win-Win Sponsorship, and go inside stadium naming rights.
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The first three months of a new sponsorship role is an excellent opportunity to quickly build on your predecessor’s good work, address any obvious inefficiencies that you find in the organisation, establish working relationships and re-set your own working life.

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Digital sponsorship benefits are one of the biggest challenges I see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to sponsors through these assets and manage the increasing appetite of sponsors for access to them. (more…)

In this Inside Sponsorship episode, we catch up with Sean Callanan, from Sports Geek, to go inside the digital properties of a sponsorship program.
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