Inside Sponsorship - James Hickman - Speedo InternationalInside Sponsorship - James Hickman - Speedo International

Inside Sponsorship – James Hickman – Speedo International

July 27th, 2016 Posted by No Comment yet

In this Inside Sponsorship episode, we go inside Speedo International’s sponsorship program with James Hickman, Global Sports Marketing and PR Manager.

Born in Australia, Speedo is the world’s leading swimwear brand. Speedo created their first swimsuit in 1928 and, since then, they’ve been behind every major swimwear innovation, from pioneering Lycra swimsuits to developing the world’s first Fastskin Racing System.

Speedo are passionate about swimming and inspiring people to swim; it’s what drives everything they do, from the products they make to how they make them. Today they are a truly global brand with offices around the world and products available in 177 countries.

If you want to connect with James, you can do so on james.hickman at, connect with him on LinkedIn or visit

Mark Thompson also joins the show to discuss his latest blog which provides four essential psychology approaches to selling sponsorship.

As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.


Inside Sponsorship Podcast

Inside Sponsorship Podcast




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