
The next generation of sponsorship deals
December 17th, 2018 Posted by Kelly Veilleux Blog No Comment yetHow we buy and sell sponsorship is changing and we’ve been talking about it for a while now.
What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to look like. As an industry, we’ve come to automatically accept a traditional way of financial modelling around sponsorship deals where a brand pays a fixed fee and the rights holder gives them access to a suite of benefits. If it’s a top-tier sporting team, event, or attraction, then it is highly likely there is a standardised bonus scheme for the rights holder if certain milestones are reached.