From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to brands, they meet, they pitch, and deals are negotiated and eventually done. In reality, the landscape and the process is entirely different and more involved.

For those looking to succeed in this space, understanding 3rd parties, who exert influence on the relationships, and are vital to their success, could be the difference in you being great at your job or not surviving in this  cut-throat industry. (more…)

There’s no doubt that the sponsorship industry is in a period of huge change.

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I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why? (more…)

“Sponsorship recruitment? So what I do for all my new staff, to help them settle in, is to make them write out all the benefits for a sponsor 5 times, because writing something down is the only way you can remember what needs to be done”. Ummm, WHAT?

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Recruitment in any industry is tough, but in a relationship business like sponsorship – it is critical. But what do you look for in a candidate?  Here are three ‘must have’ qualities to look for when recruiting sponsorship staff.
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