
Inside Sponsorship – Sponsorship Measurement with Ian Davidson from INNOCEAN Worldwide – Ep 68
March 27th, 2019 Posted by Kelly Veilleux Podcast No Comment yetThe refrain, “If you don’t know where you’re going, any road will take you there.” is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll’s Alice’s Adventures in Wonderland.
It is particularly apt in a sponsorship sense when, even today, we see so many sponsorships that seem bereft of objectives and goals. Those sponsorships are always set up for the comment “We just don’t feel like this sponsorship is working!”. (more…)