Where should the money go; in the sponsorship deal or in the leverage?
March 13th, 2019 Posted by Kelly Veilleux Blog No Comment yet“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”
What a question! (more…)
“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”
What a question! (more…)
Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy, anime, gaming, nostalgia, and literature have been able to come together to celebrate. A place to rejoice in cosplay and also a place to express their inner geek and their inner child.
Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where they’ve played for the past 114 years! (more…)
A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no one would give her a job in sponsorship. (more…)
Trend number 5 in Nielsen Sports’ Commercial Trends in Sport 2017, is live sport gaining traction on OTT and social media. One man who has been on the OTT trail, from the early days, and even by his own admission, maybe a little too early, is Chris Wagner EVP and co-founder of NeuLion. (more…)
Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants. (more…)
Welcome to the Edition One of Best bits of Inside Sponsorship.
We’ve gone back through the Inside Sponsorship archives, re-listened to some of the absolutely amazing guests that have so generously taken us inside their commercial programs, and picked out some of the gold that we think you should hear again. (more…)
As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.
Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks at The Greater Fusion of Sports and Entertainment. Whilst the trend discusses more than just music and makes mention of fan zones, access to talent etc, the statistics within the report are phenomenal. (more…)
With so much access to so much content, the pressure on rights holders and brands to create great and engaging content, that holds an audience’s attention, is huge.
As I sat down to write this blog, I got completely side-tracked by a man outside my office window who was hosing a piece of dirt. My interest was drawn elsewhere and I forgot what I was doing.
Oh, that’s right!
I was about to write about trend 3 in the Nielsen Sports’ Commercial Trends in Sport 2017 – Changing Attention Spans Prompting Rights Holders to Rethink.