You don’t often come across brand’s, or their staff, who are vocal about sponsorship on social media. Sure, there are those that are vocal about promoting or activating their sponsorships but not many that share their thoughts, ideas and experiences on sponsorship in a way that contributes to the industry. (more…)

How do you measure and report on sponsorships when there are so many moving parts? (more…)

Data and measurement is not new to sponsorship. In fact, the values given to assets in terms of ‘media valuation’ has become the most important currency in sponsorship measurement around the globe. There are, however, some impending developments in the market which really excite me. The reason I am excited is because they finally help to lead the market in a direction that will remove two of the biggest frustrations I have with the use of data in sponsorship AND they will help guide the market towards true best practice in sponsorship sales and management.
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