Posts tagged " ROI "

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Five Things I’ve Learned From The Big Bash League

January 4th, 2018 Posted by No Comment yet

Unless you have been living under a rock for the past month, in Australia at least, you will have heard about the Big Bash League. Australia’s premier T20 Cricket Competition has taken off like a rocket and is now in its seventh season (for the male players). This hugely popular format of an ancient sport (I mean that in a positive way) has been taken to the next level by Cricket Australia and I can’t help but sit back in awe and marvel at some of the learnings we can all take away from the BBL. (more…)

impact sponsorship live sport ott social media

The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media

November 15th, 2017 Posted by No Comment yet

The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most importantly for me … because it impacts sponsorship! (more…)

Inside Sponsorship - Simon Hawk - Etihad Airways Australia - Episode 47 - November 2017

Inside Sponsorship – The Greater Fusion of Sports and Entertainment – Episode 46

October 27th, 2017 Posted by No Comment yet

No doubt you have noticed that rights holders and venues across the world of sports are on a constant quest to enhance the spectator experience – at events and for those watching remotely – by adding entertainment elements, such as concerts, fan zones and enabling more access to star athletes.


The Greater Fusion of Sports and Entertainment – A New Horizon for Sponsorship Engagement

The Greater Fusion of Sports and Entertainment – A New Horizon for Sponsorship Engagement

October 4th, 2017 Posted by No Comment yet

As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.

Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks at The Greater Fusion of Sports and Entertainment. Whilst the trend discusses more than just music and makes mention of fan zones, access to talent etc, the statistics within the report are phenomenal. (more…)

sponsorship attention spans

How Rights Holders are being forced to adjust sponsorship because of changing attention spans

September 5th, 2017 Posted by No Comment yet

As I sat down to write this blog, I got completely side-tracked by a man outside my office window who was hosing a piece of dirt. My interest was drawn elsewhere and I forgot what I was doing.

Oh, that’s right!

I was about to write about trend 3 in the Nielsen Sports’ Commercial Trends in Sport 2017 – Changing Attention Spans Prompting Rights Holders to Rethink.


Inside Sponsorship - CDW - Dan Frystak

Inside Sponsorship – CDW – Dan Frystak

July 6th, 2017 Posted by No Comment yet

You don’t often come across brand’s, or their staff, who are vocal about sponsorship on social media. Sure, there are those that are vocal about promoting or activating their sponsorships but not many that share their thoughts, ideas and experiences on sponsorship in a way that contributes to the industry. (more…)

Inside Sponsorship Michael Tange Nielsen Sports Unified Measurement

Inside Sponsorship – Unified Measurement – Michael Tange – Nielsen Sports and Entertainment

June 22nd, 2017 Posted by No Comment yet

How do you measure and report on sponsorships when there are so many moving parts? (more…)

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Understanding Your Data in Sponsorship – The Importance of Consistent Measurement

June 14th, 2017 Posted by No Comment yet

Data and measurement is not new to sponsorship. In fact, the values given to assets in terms of ‘media valuation’ has become the most important currency in sponsorship measurement around the globe. There are, however, some impending developments in the market which really excite me. The reason I am excited is because they finally help to lead the market in a direction that will remove two of the biggest frustrations I have with the use of data in sponsorship AND they will help guide the market towards true best practice in sponsorship sales and management.

How To Use Sponsorship Benefits Wisely

How To Use Sponsorship Benefits Wisely

August 16th, 2016 Posted by No Comment yet

Wisely offering the right sponsorship benefits to your partners helps ensure that everyone receives what they are looking for out of the relationship.

Three Ways to Value Your Sponsorship Assets

Three Ways to Value Sponsorship Assets

August 3rd, 2016 Posted by No Comment yet

One of the biggest breakthrough’s in sponsorship management, over the past 20 years, has been sponsorship valuation tools – the ability to validate a brand’s spend on a rights holder in a widely recognised and accepted way. (more…)