Posts tagged " skills "

The Common Philosophies Which Align Sponsorship and Fundraising for Sport

September 26th, 2018 Posted by No Comment yet

I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and sometimes applicable across all aspects of life.

About six years ago, I decided to deviate from my sports industry path and spend time working in a charity. My role was with was St Vincent de Paul; a large homeless charity in Australia where I took on the role of Director of Marketing and Fundraising. (more…)

top 8 sponsorship sales

Closing Sponsorship Deals – My Top 8 Approach

November 29th, 2017 Posted by No Comment yet

One thing that I see some people struggle with, and others succeed at, is the ability to turn opportunities and proposals into closed deals.

Whether you are in sponsorship, fundraising, or any other sales role, it is vital to have a method which helps you to close opportunities. For me, this is the key difference between those who are and those who are not closing sponsorship deals. (more…)

inside sponsorship jonathan harris sri

Inside Sponsorship – Sponsorship Employment Market – Jonathan Harris – SRi

September 27th, 2017 Posted by No Comment yet

There’s no doubt that the sponsorship industry is in a period of huge change.


sponsorship skills and teams

The Changing Skills Needed from Sponsorship Professionals and the Make-up of Teams

September 20th, 2017 Posted by No Comment yet

I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why? (more…)

Why you should utilise brand ambassadors and 4 steps to doing it well

Why you should utilise brand ambassadors and 4 steps to doing it well

August 23rd, 2017 Posted by No Comment yet

Brand ambassador, player appearance, behind the scene’s access…whatever you want to call it, can be such an invaluable benefit or ‘string in your bow’ for both a rights holder or brand. Only if used, however, strategically with some clearly identified objectives. (more…)

key question to ask sponsors

The key question I wished I asked sponsors … but never did.

July 26th, 2017 Posted by No Comment yet

Having worked as a right’s holder for more than five years, I had my fair share of different commercial partners with wide ranging communication styles and expectations. Now that I sit in a different space, but am lucky enough to still be involved in the sponsorship industry, I can see things from a different angle. (more…)

Sponsorship Sales – How to Get a Decision

Sponsorship Sales – How to Get a Decision

June 27th, 2017 Posted by No Comment yet

I love selling because there are so many little things you need to work through and be nimble with but there is also a solid process that needs to be mixed with thinking on your feet. All of that allows good sales people to stand out from mediocre ones.  (more…)

More Sponsorship - Here's What To Do To Be Ready

More Sponsorship – Are You Ready?

March 30th, 2016 Posted by No Comment yet

Sponsorship, everyone wants more. In fact, a mentor of mine always says that he has never met an organisation who thinks they have enough money or financial supporters – that is very true. Here’s what to do about it.


sponsor retention

Sponsor Retention – Is ROO or ROI More Important?

March 22nd, 2016 Posted by No Comment yet

After my last post, where I analysed the IEG/ESP Sponsorship Survey, I have been asked by a few people what is more important in sponsor retention – ROI or ROO?


Digital Sponsorship Benefits

Digital Sponsorship Benefits – How To Manage The Increasing Appetite Of Sponsors

March 9th, 2016 Posted by No Comment yet

Digital sponsorship benefits are one of the biggest challenges I see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to sponsors through these assets and manage the increasing appetite of sponsors for access to them. (more…)