The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most importantly for me … because it impacts sponsorship! (more…)
As I sat down to write this blog, I got completely side-tracked by a man outside my office window who was hosing a piece of dirt. My interest was drawn elsewhere and I forgot what I was doing.
Oh, that’s right!
I was about to write about trend 3 in the Nielsen Sports’ Commercial Trends in Sport 2017 – Changing Attention Spans Prompting Rights Holders to Rethink.
Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has become an integral part of a lot of businesses. (more…)
In marketing, being where your customers are is an important thing. That’s why Facebook is so attractive. Running Facebook competitions is a simple and effective way to deliver value for sponsors.
Your competitions probably suck though.
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Each personality type favours different forms of communication. Some excel via the phone, some are great at wording an email and I am sure some simply wish that we could all communicate via smoke signal. (more…)
I want to talk to you about a golden opportunity you might be missing that can add a tonne of value to your sponsors very easily. Video. (more…)