Monthly Archives: September, 2015

Managing Sponsor Records – How I Learned The Hard Way

Managing Sponsor Records – How I Learned The Hard Way

September 30th, 2015 Posted by

I was in my dream job, sponsors were happy and I was beating targets. For the first time in my career I was due a bonus and was hoping for a pay rise – until my performance review.

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How To Save A Sponsorship

How To Save A Sponsorship

September 23rd, 2015 Posted by

In sponsorship, as in life, not everything always goes to plan. So what do you do when you need to mend a broken relationship? Here’s 4 tips on how to bring a sponsor back from the brink!
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Sponsor Introductions

Sponsor Introductions – 3 Mistakes To Avoid

September 16th, 2015 Posted by

Facilitated sponsor introductions are by far the best way to start a relationship with a potential sponsor. Just because you receive a facilitated sponsor introduction, however, you still need to play your cards right.
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The 3 Must Have Skills To Look For When Recruiting Sponsorship Staff

The 3 Must Have Skills To Look For When Recruiting Sponsorship Staff

September 9th, 2015 Posted by

Recruitment in any industry is tough, but in a relationship business like sponsorship – it is critical. But what do you look for in a candidate?  Here are three ‘must have’ qualities to look for when recruiting sponsorship staff.
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How To Use Relationships As The Key To Retaining Sponsors

How To Use Relationships As The Key To Retaining Sponsors

September 2nd, 2015 Posted by

When I was working within professional sport, one year, the team I was working for weren’t performing well. The organisation wasn’t hitting their commercial targets and indicators were that our value proposition to our partners wasn’t as it had been in previous seasons. Retaining sponsors was tough. (more…)