Monthly Archives: December, 2015

Sponsoring Santa 2015

What Would Sponsoring Santa Look Like In 2015?

December 22nd, 2015 Posted by

The jolly fat man has a big job to do and not a lot of revenue streams to help make it happen.


Successful Sponsorship – What makes a good organisation?

Successful Sponsorship – What Makes A Good Organisation?

December 16th, 2015 Posted by

So what makes a successful sponsorship organisation? Here are what I believe are the 5 most important elements and some tips for success.


What Makes A Good Sponsorship Activation?

What Makes A Good Sponsorship Activation?

December 9th, 2015 Posted by

Activations are the lifeblood of any sponsorship. In many cases they are what deliver the value on the objectives sponsors are looking for. In other words – Return On Investment (ROI). Coming up with idea, however, is no easy feat. (more…)

A New Trend In Sponsorship – Pre-Servicing

A New Trend – Sponsor Pre-Servicing

December 1st, 2015 Posted by

Over the past few years I have seen a new trend emerging within sponsorship, particularly from those who I consider market leaders in this space and to who I pay close attention to. It’s called Sponsor Pre-Servicing.