Monthly Archives: March, 2016

leverage-relationships-for-sponsorship

Jobs That Caught Our Eye This Week

March 30th, 2016 Posted by

Each week, we round up jobs from all over the globe that we think might be of interest. Here’s the one’s that caught our eye this week.

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More Sponsorship - Here's What To Do To Be Ready

More Sponsorship – Are You Ready?

March 30th, 2016 Posted by

Sponsorship, everyone wants more. In fact, a mentor of mine always says that he has never met an organisation who thinks they have enough money or financial supporters – that is very true. Here’s what to do about it.

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sponsor retention

Sponsor Retention – Is ROO or ROI More Important?

March 22nd, 2016 Posted by

After my last post, where I analysed the IEG/ESP Sponsorship Survey, I have been asked by a few people what is more important in sponsor retention – ROI or ROO?

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leverage-relationships-for-sponsorship

Jobs That Caught Our Eye This Week

March 21st, 2016 Posted by

Each week, we round up jobs from all over the globe that we think might be of interest. Here’s the one’s that caught our eye this week.

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Inside Sponsorship - Stadium Naming Rights - Episode 5

Inside Sponsorship Podcast – Stadium Naming Rights – Episode 5

March 16th, 2016 Posted by

In this Inside Sponsorship episode we speak with Mark Duffield-Thomas, Director at Win-Win Sponsorship, and go inside stadium naming rights.
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More Sponsorship - Here's What To Do To Be Ready

New Sponsorship Manager Action Plan

March 14th, 2016 Posted by

The first three months of a new sponsorship role is an excellent opportunity to quickly build on your predecessor’s good work, address any obvious inefficiencies that you find in the organisation, establish working relationships and re-set your own working life.

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Digital Sponsorship Benefits

Digital Sponsorship Benefits – How To Manage The Increasing Appetite Of Sponsors

March 9th, 2016 Posted by

Digital sponsorship benefits are one of the biggest challenges I see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to sponsors through these assets and manage the increasing appetite of sponsors for access to them. (more…)

Inside Sponsorship - Digital Sponsorship Properties - Episode 4

Inside Sponsorship – Digital Sponsorship Properties – Episode 4

March 2nd, 2016 Posted by

In this Inside Sponsorship episode, we catch up with Sean Callanan, from Sports Geek, to go inside the digital properties of a sponsorship program.
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