I saw an article online over the weekend where the marketing department of a rights holder was being criticised by a journalist for tweeting about fans having access to a free cup of water (provided by a sponsor). Their criticism was that the water is free anyway, so where is the value? (more…)
Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here’s the one’s that caught our eye this week.
In this Inside Sponsorship episode, we go inside Chris Baylis’ sponsorship industry work and experiences.
Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here’s the one’s that caught our eye this week.
Wisely offering the right sponsorship benefits to your partners helps ensure that everyone receives what they are looking for out of the relationship.
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Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here’s the one’s that caught our eye this week.
In this Inside Sponsorship episode, we go inside Joachim Lange’s sponsorship industry experiences.
Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here’s the one’s that caught our eye this week.
One of the biggest breakthrough’s in sponsorship management, over the past 20 years, has been sponsorship valuation tools – the ability to validate a brand’s spend on a rights holder in a widely recognised and accepted way. (more…)
Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here’s the one’s that caught our eye this week.