Monthly Archives: March, 2017

Inside Sponsorship Ed Owens CrownBet

Inside Sponsorship – Ed Owens- CrownBet

March 29th, 2017 Posted by

Wagering sponsorship has grown significantly; especially in the sports sector. It creates a lot of debate both within the industry and the general public.

Increasing legislation and controls means that both rights holders and wagering brands need to ensure they work more closely together to maintain the integrity of both brands. As such, wagering brands are increasingly looking to blend their sponsorship with their wider corporate social responsibility. (more…)

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Jobs That Caught Our Eye – 27 March 2017

March 27th, 2017 Posted by

Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here’s the one’s that caught our eye this week.

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Four Key Principles In Creating Good Sponsor Reports

Four Key Principles Of Creating Good Sponsor Reports

March 22nd, 2017 Posted by

Over the past two weeks, I have been asked two very important questions around reporting to sponsors, they being “How do I create a good sponsorship recap report?” and “Do I need to create and prepare reports for my sponsors?”

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Jobs That Caught Our Eye – 20 March 2017

March 20th, 2017 Posted by

Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here’s the one’s that caught our eye this week.

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Inside Sponsorship Jason Cornell

Inside Sponsorship – Jason Cornell – Alice Springs Turf Club

March 15th, 2017 Posted by

In this Inside Sponsorship episode, we speak to Jason Cornell and go inside a wide range of sponsorship programs including the Hong Kong 7s and the Hong Kong Jockey Club.

Jason has over 15 years leadership experience initiating, negotiating and maintaining multi-year sponsorship agreements with leading international brands. His career pinnacle has been introducing commercial sponsorships to the Hong Kong Jockey club for the first time in history. Through conceiving, negotiating and activating multi-year and multi-million dollar agreements with top brands such as Cathay Pacific, HSBC, Mercedes-Benz, Citibank and Audemars Piquet, Jason was able to establish the Cathay Pacific HK International Races, the HSBC Premier Series and the Citi Triple Crown elevating the club to being one of the largest and most respected in the world.

Leveraging an extensive background in sport, before moving into sports management and organisational leadership positions, Jason understands exactly how to maximise the commercial benefits from sponsor partnerships, applying over a decade of expertise and a portfolio of achievements to transform revenue models and performance.

If you want to get in touch with Jason, you can connect with him on LinkedIn , visit www.alicespringsturfclub.org.au or follow #outbackraces.

Mark also joins us to delve into, and add clarity, around the age old debate of the difference between Return on Investment and Return on Objectives in your sponsorships and which is the source of happiness.

As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.

Enjoy.

Inside Sponsorship Podcast   sponserve inside sponsorship podcast omny button   Inside Sponsorship Podcast

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Jobs That Caught Our Eye – 13 March 2017

March 13th, 2017 Posted by

Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here’s the one’s that caught our eye this week.

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leverage-relationships-for-sponsorship

Jobs That Caught Our Eye – 6 March 2017

March 7th, 2017 Posted by

Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here’s the one’s that caught our eye this week.

(more…)

Sponsorship ROI

Sponsorship ROI – Why the cycle of sponsor happiness starts and ends with ROI

March 7th, 2017 Posted by

There is a lot of conversation at the moment around ROI, ROO, reporting and sponsorship program health checks. But one thing that isn’t really discussed is “How does all this fit together in a logical way so that I can:

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Jobs That Caught Our Eye – 27 February 2017

March 2nd, 2017 Posted by

Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here’s the one’s that caught our eye this week.

(more…)

Inside Sponsorship - Tomas Ravelid - eSports at AEMIG

Inside Sponsorship – Tomas Ravelid – eSports at AEMG

March 2nd, 2017 Posted by

In this Inside Sponsorship episode, we speak to Tomas Ravelid, CEO and Director of Brand Partnerships at Australian eSports Media Group. (more…)