Monthly Archives: February, 2018

Inside Sponsorship - Paralympics New Zealand - Ian Sargeant

Inside Sponsorship – Paralympics New Zealand – Ian Sargeant – Ep 54 – Feb 18

February 28th, 2018 Posted by

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer offer them to your sponsors?

 

What about if you are a rights holder who enjoys long and regular periods of sustained awareness and engagement, like an annual twenty plus week season? Would your job be tougher if you couldn’t rely on that high-profile regularity?

 

How would you even approach your job without those things?

 

While they are interesting hypothetical questions for most of you, they are the reality for Ian Sargeant, Commercial Manager at Paralympics New Zealand. In this episode, you’ll learn about how Ian and the organisation deliver a highly successful commercial program, without the plethora of traditional benefits most rights holders boast, as we go inside sponsorship at Paralympics New Zealand.

You can learn more about Paralympics New Zealand, connect with Ian on LinkedIn, or email him directly on isargeant at paralympics.org.nz.

You want more? Lucky that our MD, Mark Thompson, also joins us to discuss a very interesting topic, and not one that is talked about a lot, that being the sponsorship landscape in terms of understanding third-party influencers who could be vital to success.

 

Enjoy.

 

   sponserve inside sponsorship podcast omny button   Inside Sponsorship Podcast

 


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Sponsorship Jobs That Caught Our Eye – 26 February 2018

February 26th, 2018 Posted by

Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here are the ones that caught our eye this week.

(more…)

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The Sponsorship Landscape – Understanding 3rd party Influencers is Vital to Success

February 15th, 2018 Posted by

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to brands, they meet, they pitch, and deals are negotiated and eventually done. In reality, the landscape and the process is entirely different and more involved.

For those looking to succeed in this space, understanding 3rd parties, who exert influence on the relationships, and are vital to their success, could be the difference in you being great at your job or not surviving in this  cut-throat industry. (more…)

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Sponsorship Jobs That Caught Our Eye – 12 February 2018

February 15th, 2018 Posted by

Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here are the ones that caught our eye this week.

(more…)

Inside Sponsorship - Sarah Lewis - Sursum Consulting - Ep 53 - Feb 18

Inside Sponsorship – Sarah Lewis – Sursum Consulting – Ep 53 – Feb 18

February 8th, 2018 Posted by

Working in sponsorship is great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right? (more…)

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Sponsorship Jobs That Caught Our Eye – 5 February 2018

February 5th, 2018 Posted by

Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here are the ones that caught our eye this week.

(more…)