Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here are the ones that caught our eye this week.
How we buy and sell sponsorship is changing and we’ve been talking about it for a while now.
What we’ve haven’t spent a lot of time on is what the financial aspect of these deals will start to look like. As an industry, we’ve come to automatically accept a traditional way of financial modelling around sponsorship deals where a brand pays a fixed fee and the rights holder gives them access to a suite of benefits. If it’s a top-tier sporting team, event, or attraction, then it is highly likely there is a standardised bonus scheme for the rights holder if certain milestones are reached.
The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power. (more…)