Monthly Archives: February, 2019

Inside Sponsorship – Sven Gloor – HSBC – The Changing Face and Future of Sponsorship – Episode 67

February 27th, 2019 Posted by No Comment yet

There are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While I tip my hat that they have the guts to get up and present, I don’t know about you, but I am often not left full of confidence and enthusiasm for a way forward.

As Senior Manager Global Rugby Strategy & Planning at HSBC, Sven Gloor is not like that at all. (more…)

Sponsorship Jobs That Caught Our Eye – 25 February 2019

February 25th, 2019 Posted by No Comment yet

Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here are the ones that caught our eye this week. (more…)

Sponsorship Jobs That Caught Our Eye – 18 February 2019

February 18th, 2019 Posted by No Comment yet

Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here are the ones that caught our eye this week. (more…)

Sponsorship Jobs That Caught Our Eye – 11 February 2019

February 11th, 2019 Posted by No Comment yet

Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here are the ones that caught our eye this week. (more…)

The Increasing Importance of B.I. in Sports and Entertainment

February 11th, 2019 Posted by No Comment yet

Sponsorship reporting is nothing new. It has been around since the dawn of sponsorship itself, however, as we know (and have spoken about in this blog before), it has become a lot more purposeful and analytical.

Companies such as Nielsen Sports (formerly Repucom), have, for the past decade or more, been providing data for the reporting of sponsorship wins and losses from a media equivalency/asset value perspective. So successful has this been that it is now seen as somewhat of a currency within the sponsorship industry and a staple expenditure item for anyone reporting their reviews. (more…)

Sponsorship Jobs That Caught Our Eye – 4 February 2019

February 4th, 2019 Posted by No Comment yet

Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here are the ones that caught our eye this week.

(more…)