Each week, we round up the sponsorship, commercial and partnership jobs, from all over the globe, that we think might be of interest. Here are the ones that caught our eye this week. (more…)
The refrain, “If you don’t know where you’re going, any road will take you there.” is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll’s Alice’s Adventures in Wonderland.
It is particularly apt in a sponsorship sense when, even today, we see so many sponsorships that seem bereft of objectives and goals. Those sponsorships are always set up for the comment “We just don’t feel like this sponsorship is working!”. (more…)
“Do we need to spend over-and-above our sponsorship fee to maximise the deal’s return?”
What a question! (more…)