In this Inside Sponsorship episode, we speak with Abby Clemence, Director at Infinity Sponsorship, about the Not-For-Profit sector.
Abby is one of Australia’s foremost strategic sponsorship advisors to the For-Purpose Sector and has more than 25 years experience in marketing, sales, adult education, communications, event management and corporate and cause-related sponsorship. Abby’s proven pathways to infinite sponsorship success support For-Purpose organisations, charities and events to help them understand their value to corporate partners and to make compelling approaches that allow them to diversify their income streams and continue their vital work in the community.
Interestingly, while we discussed the Not-For-Profit sector heavily, you should absolutely still listen to the show if you are thinking “I don’t work in that sector”. That’s because, as we spoke, it became quite clear that there are a lot of elements, tactics and mindsets that are equally applicable, no matter where you work, and Abby gives some great advice around it all. There is definitely something for everyone.
Abby has also authored a number of books that provide practical and easily implementable solutions and you can download two that are discussed in the show at,
Finally, Mark has started a blog series as a supplement to our impending launch of Sponsorship Planner (which you can learn more about in the show) and he speaks about which benefits are best placed to help achieve two of the most common sponsorship objectives, Brand Awareness and Brand Positioning.
As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.
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