“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.” Those are the first words on the Snapchat blog, written by Evan Spiegel, Snapchat CEO and co-founder. That was back in 2012 when Snapchat only worked on iOS devices and users could only send photos.
It seems like Snapchat has been around for longer than five years but, even in that short time, Snapchat has impacted social media significantly and the popularity of ephemeral, or disappearing, content has grown significantly and bigger players like Facebook and Instagram have also moved into the space.
Recently, we read the article Here’s How Snapchat Can Be Part of Your Sponsorship Inventory and thought, in the context of everything else going on, “Do sponsorship managers, on both sides, really need to try and wrangle another digital channel in their inventory?”
To help answer that question, Carson McKee, from Direct Contact Marketing, the author of the article, joins us on the show to explore Snapchat, how it is relevant and how we can make best use of it in sponsorship.
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