In this Inside Sponsorship episode, we chat with Dan Canham who recently posed, in a presentation at a conference, ‘Is the traditional sponsorship model dead?’
The title certainly piqued our interest and particularly because Dan has experience across all three sides of the sponsorship triangle – the rights holder, the sponsor and the agency – so we think he is well placed to explore it from all angles.
Dan mentions some great sponsorship execution by Heineken which you can watch here.
If you want to connect with Dan, you can do so on LinkedIn
As always, we catch up with our MD, Mark Thompson, to build on our recent discussions around aligning benefits to objectives. This time around, Mark discusses how to set S.M.A.R.T. goals once the objectives and potential benefits are discussed.
As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.