Wagering sponsorship has grown significantly; especially in the sports sector. It creates a lot of debate both within the industry and the general public.
Increasing legislation and controls means that both rights holders and wagering brands need to ensure they work more closely together to maintain the integrity of both brands. As such, wagering brands are increasingly looking to blend their sponsorship with their wider corporate social responsibility.
So, in this episode, we speak with Ed Owens, Chief Marketing Officer at CrownBet.
Mark also joins us to discuss the foundations of good reporting and provides four principles to follow. You can read Mark’s detailed blog here.