In this Inside Sponsorship episode, we speak to Jason Cornell and go inside a wide range of sponsorship programs including the Hong Kong 7s and the Hong Kong Jockey Club.
Jason has over 15 years leadership experience initiating, negotiating and maintaining multi-year sponsorship agreements with leading international brands. His career pinnacle has been introducing commercial sponsorships to the Hong Kong Jockey club for the first time in history. Through conceiving, negotiating and activating multi-year and multi-million dollar agreements with top brands such as Cathay Pacific, HSBC, Mercedes-Benz, Citibank and Audemars Piquet, Jason was able to establish the Cathay Pacific HK International Races, the HSBC Premier Series and the Citi Triple Crown elevating the club to being one of the largest and most respected in the world.
Leveraging an extensive background in sport, before moving into sports management and organisational leadership positions, Jason understands exactly how to maximise the commercial benefits from sponsor partnerships, applying over a decade of expertise and a portfolio of achievements to transform revenue models and performance.
Mark also joins us to delve into, and add clarity, around the age old debate of the difference between Return on Investment and Return on Objectives in your sponsorships and which is the source of happiness.
As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.