In this Inside Sponsorship episode, we speak to Jonathan Prosser, Group GM – Strategy & Growth at Cronulla Sharks Rugby League Football Club.
Jonathan’s background covers three main areas:
- diplomacy, foreign affairs & public policy;
- business; and
There are two parts to Jonathan’s role. The first is the direction of the Group which includes the Football Club, Licensed Club, real estate developments, and the social-impact arm of the organisation, the Sharks Have Heart Foundation. The second is working on non-traditional growth. This includes leading their in-house business growth services agency, and building strategic partnerships that contribute to financial longevity.
So, for those of you who are looking to develop income streams outside of traditional sponsorships, this is a great interview for you.
Mark also joins us to talk about how you self-assess the health of your sponsorship program.
As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.