Posts in Podcast

Inside Sponsorship – Sponsorship Measurement with Ian Davidson from INNOCEAN Worldwide – Ep 68

March 27th, 2019 Posted by No Comment yet

The refrain, “If you don’t know where you’re going, any road will take you there.” is essentially a paraphrase of an exchange between Alice and the Cheshire Cat in Lewis Carroll’s Alice’s Adventures in Wonderland.

It is particularly apt in a sponsorship sense when, even today, we see so many sponsorships that seem bereft of objectives and goals. Those sponsorships are always set up for the comment “We just don’t feel like this sponsorship is working!”. (more…)

Inside Sponsorship – Sven Gloor – HSBC – The Changing Face and Future of Sponsorship – Episode 67

February 27th, 2019 Posted by No Comment yet

There are a lot of people who will write blogs and rock up to conferences to talk about the future of sponsorship. While I tip my hat that they have the guts to get up and present, I don’t know about you, but I am often not left full of confidence and enthusiasm for a way forward.

As Senior Manager Global Rugby Strategy & Planning at HSBC, Sven Gloor is not like that at all. (more…)

Inside Sponsorship – Adam Hodge – Octagon – Sponsorship in Asia – Ep 66

January 30th, 2019 Posted by No Comment yet

Every time you discuss Asia, and the opportunities it presents, it is hard not to get overwhelmed by the numbers involved. They are truly staggering and just continue to grow. (more…)

Inside Sponsorship – Bahrain Merida Pro Cycling Team with Kolja Koracak – Ep 65

January 3rd, 2019 Posted by No Comment yet

There is no doubt that sports teams now have a huge reach, with fans all over the globe, following their teams passionately through apps, OTT streaming, and social channels. The norm is for teams to be bound to their home country while traveling domestically for away fixtures. (more…)

Inside Sponsorship – Influencer Marketing with Oliver Yonchev from Social Chain – Ep 64

December 5th, 2018 Posted by No Comment yet

The rise of social media influencers, in recent times, has meant that some have been able to create full-time jobs around their influence and followers. They certainly have some power. (more…)

Inside Sponsorship – Westpac Group with Pat Cunningham – Ep 63

November 7th, 2018 Posted by No Comment yet

Sponsorship is clearly important to the banking industry with some of the world’s biggest and longest standing sponsorships involving banks. In Australia, banks have been a staple for many sports teams, events, and community groups. That includes Westpac Group’s brands including Westpac itself, St. George, Bank of Melbourne, BankSA, and RAMS.  (more…)

Inside Sponsorship – Fundraising in Sport – Patrick Walker – Australian Sports Foundation

October 11th, 2018 Posted by No Comment yet

Sponsorship, these days, is a well-worn path. Rights holder’s commercial programs are well established and there is lots of great advice and best-practice to follow. While fundraising is a long-established discipline for many charities, more and more sports rights holders have been activating fundraising initiatives to impact positive change in their communities or help fund special projects such as high-performance centres. (more…)

Inside Sponsorship – The 7 Deadly Sins of Sponsorship – Chris Baylis – Ep 61

September 12th, 2018 Posted by No Comment yet

There is loads of great advice on how to do sponsorship right. However, with all the advice, steps, guides, hints, and tips available, it isn’t an exact science and it is a challenge in the application. (more…)

Inside Sponsorship – Universal Music Group – Roddy Campbell – Ep 60

August 15th, 2018 Posted by No Comment yet

Music and entertainment sponsorship isn’t an area of sponsorship that lives in the limelight. That is ironic considering the artists involved do exactly that day-to-day; live in the limelight. (more…)

Inside Sponsorship – Patrick Bradley – Supanova Comic-Con & Gaming Expo – Ep 59

July 18th, 2018 Posted by No Comment yet

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy, anime, gaming, nostalgia, and literature have been able to come together to celebrate. A place to rejoice in cosplay and also a place to express their inner geek and their inner child.

(more…)