In this Inside Sponsorship episode we speak with Mark Duffield-Thomas, Director at Win-Win Sponsorship, and go inside stadium naming rights.
Mark is a leading sports marketing and sponsorship consultant and works with rights holders and brands to create win-win sponsorships that deliver.
With 8 years of experience in broad commercial and sponsorship roles, Mark is uniquely placed to help brands understand and capitlise on the growth of sport.
So, I invited Mark on the show to talk about stadium naming rights sponsorships and some of the opportunities and challenges sponsorship managers face in this space.
In our regular catch-up with Mark Thompson, we look at managing the appetite of sponsors for digital benefits. That’s because digital benefits are one of the biggest challenges we see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to sponsors, through these assets, and manage the increasing appetite of sponsors for access to them.
As always, if you have an idea for a topic, a segment, someone you’d like us to have on the show or just a question, then be sure to get in touch.
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