Posts tagged " agencies "

Inside Sponsorship – Rohan Sawyer – Bombers Esports and ESE – Ep 57 – May 18

May 24th, 2018 Posted by

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive gaming. Plus, the IOC will shortly be holding a summit, to better understand esports, which could be a precursor to inclusion in future Olympic games. (more…)

Inside Sponsorship – Jackie Fast – Pinpoint – Ep 56 – Apr 18

April 24th, 2018 Posted by

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no one would give her a job in sponsorship. (more…)

Dear Sam, this is why sponsorship and memberships are a marriage made in heaven

March 14th, 2018 Posted by

In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he pens a letter to his younger self. 
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sponsorship-landscape-3rd-parties

The Sponsorship Landscape – Understanding 3rd party Influencers is Vital to Success

February 15th, 2018 Posted by

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to brands, they meet, they pitch, and deals are negotiated and eventually done. In reality, the landscape and the process is entirely different and more involved.

For those looking to succeed in this space, understanding 3rd parties, who exert influence on the relationships, and are vital to their success, could be the difference in you being great at your job or not surviving in this  cut-throat industry. (more…)

inside sponsorship roberta vigilance event sponsorship

Inside Sponsorship – Roberta Vigilance – Event Sponsorship – Episode 52 – January 2018

January 25th, 2018 Posted by

Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really positive attitudes.

For rights holders, there is a finite amount of time to deliver the event and, in turn, deliver for sponsors. There’s not a lot of wriggle room if something goes wrong. Still, for sponsors, events can be highly attractive because of a large gathering of highly engaged people from their target audience.

Whether you are a rights holder or a brand, all of this presents not just a big opportunity, but also a unique set of challenges in executing sponsorship.

Someone who is well placed to discuss the unique challenges, how to navigate them, and enjoy success, is Roberta Vigilance. Since 1997, Roberta, through her event planning company, Vigilance Style & Grace, has consulted and taught how to plan sponsored events and secure sponsors from local through to corporate brands and Roberta joins us on the show to discuss all things event sponsorship.

If you would like to connect with Roberta, you can do so on LinkedIn, Twitter or visit www.eventsandsponsors.com

Mark Thompson, our MD, also joins us to discuss his latest blog – Sponsorship Reporting in a Bad Year – How to Tell a Good Story in Hard Times

Enjoy.

   sponserve inside sponsorship podcast omny button   Inside Sponsorship Podcast

 


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Inside Sponsorship Aaron Warburton The Sponsorship Department

Inside Sponsorship – Aaron Warburton – The Sponsorship Department – Episode 51 – January 2018

January 11th, 2018 Posted by

Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both, parties have struggled to bring the sponsorship to life and activate it well. (more…)

five steps to signing off the year in style with your partners.

Dear Sam, I wish I did this at Christmas…

December 14th, 2017 Posted by

In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he pens a letter to his younger self. This one is, of course, about Christmas!
(more…)

inside sponsorship carson mckee snapchat

Inside Sponsorship – Carson McKee – Snapchat – Episode 48 – November 2017

November 24th, 2017 Posted by

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.” Those are the first words on the Snapchat blog, written by Evan Spiegel, Snapchat CEO and co-founder. That was back in 2012 when Snapchat only worked on iOS devices and users could only send photos.

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Inside Sponsorship - Simon Hawk - Etihad Airways Australia - Episode 47 - November 2017

Inside Sponsorship – Simon Hawk – Etihad Airways Australia – Episode 47 – November 2017

November 8th, 2017 Posted by

Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are seeing airlines add or increase non-sports properties to their portfolio. One of those airlines is Etihad Airways, a truly global airline not just in terms of status but also the way they approach their sponsorships. (more…)

sponsorship activations

Dear Sam, I wish I knew this about activations …

October 18th, 2017 Posted by

In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he pens a letter to his younger self. This one is on activations. (more…)