Posts tagged " attention "

Inside Sponsorship - Paralympics New Zealand - Ian Sargeant

Inside Sponsorship – Paralympics New Zealand – Ian Sargeant – Ep 54 – Feb 18

February 28th, 2018 Posted by

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer offer them to your sponsors?

 

What about if you are a rights holder who enjoys long and regular periods of sustained awareness and engagement, like an annual twenty plus week season? Would your job be tougher if you couldn’t rely on that high-profile regularity?

 

How would you even approach your job without those things?

 

While they are interesting hypothetical questions for most of you, they are the reality for Ian Sargeant, Commercial Manager at Paralympics New Zealand. In this episode, you’ll learn about how Ian and the organisation deliver a highly successful commercial program, without the plethora of traditional benefits most rights holders boast, as we go inside sponsorship at Paralympics New Zealand.

You can learn more about Paralympics New Zealand, connect with Ian on LinkedIn, or email him directly on isargeant at paralympics.org.nz.

You want more? Lucky that our MD, Mark Thompson, also joins us to discuss a very interesting topic, and not one that is talked about a lot, that being the sponsorship landscape in terms of understanding third-party influencers who could be vital to success.

 

Enjoy.

 

   sponserve inside sponsorship podcast omny button   Inside Sponsorship Podcast

 


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Five Things I’ve Learned From The Big Bash League

January 4th, 2018 Posted by

Unless you have been living under a rock for the past month, in Australia at least, you will have heard about the Big Bash League. Australia’s premier T20 Cricket Competition has taken off like a rocket and is now in its seventh season (for the male players). This hugely popular format of an ancient sport (I mean that in a positive way) has been taken to the next level by Cricket Australia and I can’t help but sit back in awe and marvel at some of the learnings we can all take away from the BBL. (more…)

impact sponsorship live sport ott social media

The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media

November 15th, 2017 Posted by

The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most importantly for me … because it impacts sponsorship! (more…)

Inside Sponsorship - Simon Hawk - Etihad Airways Australia - Episode 47 - November 2017

Inside Sponsorship – The Greater Fusion of Sports and Entertainment – Episode 46

October 27th, 2017 Posted by

No doubt you have noticed that rights holders and venues across the world of sports are on a constant quest to enhance the spectator experience – at events and for those watching remotely – by adding entertainment elements, such as concerts, fan zones and enabling more access to star athletes.

(more…)

The Greater Fusion of Sports and Entertainment – A New Horizon for Sponsorship Engagement

The Greater Fusion of Sports and Entertainment – A New Horizon for Sponsorship Engagement

October 4th, 2017 Posted by

As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.

Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks at The Greater Fusion of Sports and Entertainment. Whilst the trend discusses more than just music and makes mention of fan zones, access to talent etc, the statistics within the report are phenomenal. (more…)

sponsorship attention spans

How Rights Holders are being forced to adjust sponsorship because of changing attention spans

September 5th, 2017 Posted by

As I sat down to write this blog, I got completely side-tracked by a man outside my office window who was hosing a piece of dirt. My interest was drawn elsewhere and I forgot what I was doing.

Oh, that’s right!

I was about to write about trend 3 in the Nielsen Sports’ Commercial Trends in Sport 2017 – Changing Attention Spans Prompting Rights Holders to Rethink.

(more…)