Posts tagged " best practice "

Why working with your charity partners has become more than just a donation

May 10th, 2018 Posted by

Charity partnerships used to be symbolised by a special game-day or event where your chosen partner was permitted to walk around with some donation buckets or raffle tickets to sell and spruik their fantastic work.

Not anymore!  (more…)

Inside Sponsorship – Jackie Fast – Pinpoint – Ep 56 – Apr 18

April 24th, 2018 Posted by

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no one would give her a job in sponsorship. (more…)

The Keys To Using Talent in Sponsorship

April 10th, 2018 Posted by

I was lucky enough to be invited to a lunch by our friends at Sports Recruitment International recently. It was a roundtable discussion of 20 CEOs within the sports industry on the business of sport.

There were many interesting things which were discussed such as fan engagement, athlete engagement, EBA’s, and broadcast. The discussion then moved to commercial and sponsorship; as is natural when talking about the business of sport. (more…)

Inside Sponsorship – Brian McCue – Winmo – Sponsorship Prospecting – Ep 55 – Mar 18

March 29th, 2018 Posted by

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with? (more…)

Dear Sam, this is why sponsorship and memberships are a marriage made in heaven

March 14th, 2018 Posted by

In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he pens a letter to his younger self. 
(more…)

sponsorship-landscape-3rd-parties

The Sponsorship Landscape – Understanding 3rd party Influencers is Vital to Success

February 15th, 2018 Posted by

From the outside, the sponsorship landscape looks pretty simple: There are rights holders (those looking for sponsors) and there are brands (those looking to sponsor). Rights holders reach out to brands, they meet, they pitch, and deals are negotiated and eventually done. In reality, the landscape and the process is entirely different and more involved.

For those looking to succeed in this space, understanding 3rd parties, who exert influence on the relationships, and are vital to their success, could be the difference in you being great at your job or not surviving in this  cut-throat industry. (more…)

Inside Sponsorship - Sarah Lewis - Sursum Consulting - Ep 53 - Feb 18

Inside Sponsorship – Sarah Lewis – Sursum Consulting – Ep 53 – Feb 18

February 8th, 2018 Posted by

Working in sponsorship is great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right? (more…)

Recipe – 5 Key Ingredients for Fantastic Hospitality

January 31st, 2018 Posted by

Corporate hospitality, no matter which side of the coin you sit on (rights holder or brand), can be a fantastic opportunity to generate business, network, learn from like-minded individuals or organisations, and generally have an enjoyable time at an event. Similarly, it can also be a burden, additional and unwarranted stress, and a lost opportunity to grow your business. So, what makes for a great hospitality experience? (more…)

inside sponsorship roberta vigilance event sponsorship

Inside Sponsorship – Roberta Vigilance – Event Sponsorship – Episode 52 – January 2018

January 25th, 2018 Posted by

Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really positive attitudes.

For rights holders, there is a finite amount of time to deliver the event and, in turn, deliver for sponsors. There’s not a lot of wriggle room if something goes wrong. Still, for sponsors, events can be highly attractive because of a large gathering of highly engaged people from their target audience.

Whether you are a rights holder or a brand, all of this presents not just a big opportunity, but also a unique set of challenges in executing sponsorship.

Someone who is well placed to discuss the unique challenges, how to navigate them, and enjoy success, is Roberta Vigilance. Since 1997, Roberta, through her event planning company, Vigilance Style & Grace, has consulted and taught how to plan sponsored events and secure sponsors from local through to corporate brands and Roberta joins us on the show to discuss all things event sponsorship.

If you would like to connect with Roberta, you can do so on LinkedIn, Twitter or visit www.eventsandsponsors.com

Mark Thompson, our MD, also joins us to discuss his latest blog – Sponsorship Reporting in a Bad Year – How to Tell a Good Story in Hard Times

Enjoy.

   sponserve inside sponsorship podcast omny button   Inside Sponsorship Podcast

 


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Sponsorship Reporting in a Bad Year – How to Tell a Good Story in Hard Times

Sponsorship Reporting in a Bad Year – How to Tell a Good Story in Hard Times

January 18th, 2018 Posted by

When I was a sponsorship manager, sometimes I would sit at my desk ready to prepare our recap documents for our sponsors, who had just endured, with me and my organisation, a series of poor performances. (more…)