Posts tagged " content "

Dissecting Keys Points From PwC’s 2018 Sports Survey

October 26th, 2018 Posted by

Like many around the world, when I started to see PwC’s 2018 Sports Survey across my LinkedIn feed, I followed the prompts and downloaded it to take a look. In its third edition, PwC’s Sports Survey collected the views of 470 sport industry leaders on a wide variety of trends that are prevalent in today’s market.

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The Common Philosophies Which Align Sponsorship and Fundraising for Sport

September 26th, 2018 Posted by

I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and sometimes applicable across all aspects of life.

About six years ago, I decided to deviate from my sports industry path and spend time working in a charity. My role was with was St Vincent de Paul; a large homeless charity in Australia where I took on the role of Director of Marketing and Fundraising. (more…)

FIFA World Cup 2018 – How Budweiser Overcame The Bleak Commercial Opportunities That existed in Russia

July 4th, 2018 Posted by

It’s June/July 2018 and the world is going Football (Soccer for some of my Australian counterparts) mad about the FIFA World Cup in Russia. There has been a heap written and said about how different this world cup will be for commercial partners given the limited ability to capitalise on a ‘commercial culture’ like Russia’s. This is where I have been blown away with some of the activation, content, and advertising executed by Budweiser (an official FIFA partner). I think can all take something out of their innovative approach. (more…)

Inside Sponsorship – Rohan Sawyer – Bombers Esports and ESE – Ep 57 – May 18

May 24th, 2018 Posted by

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive gaming. Plus, the IOC will shortly be holding a summit, to better understand esports, which could be a precursor to inclusion in future Olympic games. (more…)

Why working with your charity partners has become more than just a donation

May 10th, 2018 Posted by

Charity partnerships used to be symbolised by a special game-day or event where your chosen partner was permitted to walk around with some donation buckets or raffle tickets to sell and spruik their fantastic work.

Not anymore!  (more…)

chris wagner inside sponsorship OTT

Inside Sponsorship – Chris Wagner – NeuLion – Live Sport Gaining Traction on OTT and Social Media – Episode 50 – December 2017

December 20th, 2017 Posted by

Trend number 5 in Nielsen Sports’ Commercial Trends in Sport 2017, is live sport gaining traction on OTT and social media. One man who has been on the OTT trail, from the early days, and even by his own admission, maybe a little too early, is Chris Wagner EVP and co-founder of NeuLion. (more…)

Inside Sponsorship – Pat Gallagher – Super Bowl 50 and the Giants – Episode 49 – December 2017

December 7th, 2017 Posted by

Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants. (more…)

impact sponsorship live sport ott social media

The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media

November 15th, 2017 Posted by

The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most importantly for me … because it impacts sponsorship! (more…)

2017 Sponsorship Summit

5 Things I Took Away From Sponsorship Summit – NZ

November 2nd, 2017 Posted by

Summit, Conference, Convention … whatever label we give them, these types of events can provide us with a really rewarding experience. Last week, I was lucky enough to attend the Sponsorship Summit – New Zealand, in Auckland. As I boarded the plane back home to Australia, I pondered the big-ticket items I took away from this year’s event. (more…)

Inside Sponsorship - Simon Hawk - Etihad Airways Australia - Episode 47 - November 2017

Inside Sponsorship – The Greater Fusion of Sports and Entertainment – Episode 46

October 27th, 2017 Posted by

No doubt you have noticed that rights holders and venues across the world of sports are on a constant quest to enhance the spectator experience – at events and for those watching remotely – by adding entertainment elements, such as concerts, fan zones and enabling more access to star athletes.

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