Posts tagged " events "

FIFA World Cup 2018 – How Budweiser Overcame The Bleak Commercial Opportunities That existed in Russia

July 4th, 2018 Posted by

It’s June/July 2018 and the world is going Football (Soccer for some of my Australian counterparts) mad about the FIFA World Cup in Russia. There has been a heap written and said about how different this world cup will be for commercial partners given the limited ability to capitalise on a ‘commercial culture’ like Russia’s. This is where I have been blown away with some of the activation, content, and advertising executed by Budweiser (an official FIFA partner). I think can all take something out of their innovative approach. (more…)

Inside Sponsorship – Rohan Sawyer – Bombers Esports and ESE – Ep 57 – May 18

May 24th, 2018 Posted by

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive gaming. Plus, the IOC will shortly be holding a summit, to better understand esports, which could be a precursor to inclusion in future Olympic games. (more…)

Why working with your charity partners has become more than just a donation

May 10th, 2018 Posted by

Charity partnerships used to be symbolised by a special game-day or event where your chosen partner was permitted to walk around with some donation buckets or raffle tickets to sell and spruik their fantastic work.

Not anymore!  (more…)

The Keys To Using Talent in Sponsorship

April 10th, 2018 Posted by

I was lucky enough to be invited to a lunch by our friends at Sports Recruitment International recently. It was a roundtable discussion of 20 CEOs within the sports industry on the business of sport.

There were many interesting things which were discussed such as fan engagement, athlete engagement, EBA’s, and broadcast. The discussion then moved to commercial and sponsorship; as is natural when talking about the business of sport. (more…)

Inside Sponsorship – Brian McCue – Winmo – Sponsorship Prospecting – Ep 55 – Mar 18

March 29th, 2018 Posted by

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with? (more…)

Inside Sponsorship - Sarah Lewis - Sursum Consulting - Ep 53 - Feb 18

Inside Sponsorship – Sarah Lewis – Sursum Consulting – Ep 53 – Feb 18

February 8th, 2018 Posted by

Working in sponsorship is great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right? (more…)

Recipe – 5 Key Ingredients for Fantastic Hospitality

January 31st, 2018 Posted by

Corporate hospitality, no matter which side of the coin you sit on (rights holder or brand), can be a fantastic opportunity to generate business, network, learn from like-minded individuals or organisations, and generally have an enjoyable time at an event. Similarly, it can also be a burden, additional and unwarranted stress, and a lost opportunity to grow your business. So, what makes for a great hospitality experience? (more…)