Posts tagged " markets "

FIFA World Cup 2018 – How Budweiser Overcame The Bleak Commercial Opportunities That existed in Russia

July 4th, 2018 Posted by

It’s June/July 2018 and the world is going Football (Soccer for some of my Australian counterparts) mad about the FIFA World Cup in Russia. There has been a heap written and said about how different this world cup will be for commercial partners given the limited ability to capitalise on a ‘commercial culture’ like Russia’s. This is where I have been blown away with some of the activation, content, and advertising executed by Budweiser (an official FIFA partner). I think can all take something out of their innovative approach. (more…)

Inside Sponsorship – James Parkinson – Brentford FC – Ep 58

June 21st, 2018 Posted by

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where they’ve played for the past 114 years! (more…)

Inside Sponsorship – Rohan Sawyer – Bombers Esports and ESE – Ep 57 – May 18

May 24th, 2018 Posted by

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive gaming. Plus, the IOC will shortly be holding a summit, to better understand esports, which could be a precursor to inclusion in future Olympic games. (more…)

Inside Sponsorship - Paralympics New Zealand - Ian Sargeant

Inside Sponsorship – Paralympics New Zealand – Ian Sargeant – Ep 54 – Feb 18

February 28th, 2018 Posted by

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer offer them to your sponsors?

 

What about if you are a rights holder who enjoys long and regular periods of sustained awareness and engagement, like an annual twenty plus week season? Would your job be tougher if you couldn’t rely on that high-profile regularity?

 

How would you even approach your job without those things?

 

While they are interesting hypothetical questions for most of you, they are the reality for Ian Sargeant, Commercial Manager at Paralympics New Zealand. In this episode, you’ll learn about how Ian and the organisation deliver a highly successful commercial program, without the plethora of traditional benefits most rights holders boast, as we go inside sponsorship at Paralympics New Zealand.

You can learn more about Paralympics New Zealand, connect with Ian on LinkedIn, or email him directly on isargeant at paralympics.org.nz.

You want more? Lucky that our MD, Mark Thompson, also joins us to discuss a very interesting topic, and not one that is talked about a lot, that being the sponsorship landscape in terms of understanding third-party influencers who could be vital to success.

 

Enjoy.

 

   sponserve inside sponsorship podcast omny button   Inside Sponsorship Podcast

 


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Five Things I’ve Learned From The Big Bash League

January 4th, 2018 Posted by

Unless you have been living under a rock for the past month, in Australia at least, you will have heard about the Big Bash League. Australia’s premier T20 Cricket Competition has taken off like a rocket and is now in its seventh season (for the male players). This hugely popular format of an ancient sport (I mean that in a positive way) has been taken to the next level by Cricket Australia and I can’t help but sit back in awe and marvel at some of the learnings we can all take away from the BBL. (more…)

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Inside Sponsorship – Carson McKee – Snapchat – Episode 48 – November 2017

November 24th, 2017 Posted by

“Snapchat isn’t about capturing the traditional Kodak moment. It’s about communicating with the full range of human emotion — not just what appears to be pretty or perfect.” Those are the first words on the Snapchat blog, written by Evan Spiegel, Snapchat CEO and co-founder. That was back in 2012 when Snapchat only worked on iOS devices and users could only send photos.

(more…)

impact sponsorship live sport ott social media

The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media

November 15th, 2017 Posted by

The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most importantly for me … because it impacts sponsorship! (more…)

Inside Sponsorship - Simon Hawk - Etihad Airways Australia - Episode 47 - November 2017

Inside Sponsorship – Simon Hawk – Etihad Airways Australia – Episode 47 – November 2017

November 8th, 2017 Posted by

Right around the world, sponsorship is a key marketing strategy for airlines. We often see them sponsoring high profile sports, who have big and global TV audiences, but increasingly, we are seeing airlines add or increase non-sports properties to their portfolio. One of those airlines is Etihad Airways, a truly global airline not just in terms of status but also the way they approach their sponsorships. (more…)

2017 Sponsorship Summit

5 Things I Took Away From Sponsorship Summit – NZ

November 2nd, 2017 Posted by

Summit, Conference, Convention … whatever label we give them, these types of events can provide us with a really rewarding experience. Last week, I was lucky enough to attend the Sponsorship Summit – New Zealand, in Auckland. As I boarded the plane back home to Australia, I pondered the big-ticket items I took away from this year’s event. (more…)

sponsorship skills and teams

The Changing Skills Needed from Sponsorship Professionals and the Make-up of Teams

September 20th, 2017 Posted by

I am biased when I say this, however, something I have always said is that I see sponsorship professionals as the most dynamic, multi-purpose, people within any organisation. Why? (more…)