Posts tagged " meetings "

Inside Sponsorship – Brian McCue – Winmo – Sponsorship Prospecting – Ep 55 – Mar 18

March 29th, 2018 Posted by

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with? (more…)

Recipe – 5 Key Ingredients for Fantastic Hospitality

January 31st, 2018 Posted by

Corporate hospitality, no matter which side of the coin you sit on (rights holder or brand), can be a fantastic opportunity to generate business, network, learn from like-minded individuals or organisations, and generally have an enjoyable time at an event. Similarly, it can also be a burden, additional and unwarranted stress, and a lost opportunity to grow your business. So, what makes for a great hospitality experience? (more…)

Sponsorship Reporting in a Bad Year – How to Tell a Good Story in Hard Times

Sponsorship Reporting in a Bad Year – How to Tell a Good Story in Hard Times

January 18th, 2018 Posted by

When I was a sponsorship manager, sometimes I would sit at my desk ready to prepare our recap documents for our sponsors, who had just endured, with me and my organisation, a series of poor performances. (more…)

Why you should utilise brand ambassadors and 4 steps to doing it well

Why you should utilise brand ambassadors and 4 steps to doing it well

August 23rd, 2017 Posted by

Brand ambassador, player appearance, behind the scene’s access…whatever you want to call it, can be such an invaluable benefit or ‘string in your bow’ for both a rights holder or brand. Only if used, however, strategically with some clearly identified objectives. (more…)

key question to ask sponsors

The key question I wished I asked sponsors … but never did.

July 26th, 2017 Posted by

Having worked as a right’s holder for more than five years, I had my fair share of different commercial partners with wide ranging communication styles and expectations. Now that I sit in a different space, but am lucky enough to still be involved in the sponsorship industry, I can see things from a different angle. (more…)

Inside Sponsorship - CDW - Dan Frystak

Inside Sponsorship – CDW – Dan Frystak

July 6th, 2017 Posted by

You don’t often come across brand’s, or their staff, who are vocal about sponsorship on social media. Sure, there are those that are vocal about promoting or activating their sponsorships but not many that share their thoughts, ideas and experiences on sponsorship in a way that contributes to the industry. (more…)

Sponsorship Sales – How to Get a Decision

Sponsorship Sales – How to Get a Decision

June 27th, 2017 Posted by

I love selling because there are so many little things you need to work through and be nimble with but there is also a solid process that needs to be mixed with thinking on your feet. All of that allows good sales people to stand out from mediocre ones.  (more…)

Aligning Benefits To Sponsor Objectives

Aligning Benefits To Sponsor Objectives eBook

November 24th, 2016 Posted by

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How To Use Sponsorship Benefits Wisely

How To Use Sponsorship Benefits Wisely

August 16th, 2016 Posted by

Wisely offering the right sponsorship benefits to your partners helps ensure that everyone receives what they are looking for out of the relationship.
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Three Ways to Value Your Sponsorship Assets

Three Ways to Value Sponsorship Assets

August 3rd, 2016 Posted by

One of the biggest breakthrough’s in sponsorship management, over the past 20 years, has been sponsorship valuation tools – the ability to validate a brand’s spend on a rights holder in a widely recognised and accepted way. (more…)