Posts tagged " new sponsors "

Inside Sponsorship – Patrick Bradley – Supanova Comic-Con & Gaming Expo – Ep 59

July 18th, 2018 Posted by

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy, anime, gaming, nostalgia, and literature have been able to come together to celebrate. A place to rejoice in cosplay and also a place to express their inner geek and their inner child.

(more…)

Inside Sponsorship – James Parkinson – Brentford FC – Ep 58

June 21st, 2018 Posted by

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where they’ve played for the past 114 years! (more…)

Inside Sponsorship – Jackie Fast – Pinpoint – Ep 56 – Apr 18

April 24th, 2018 Posted by

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no one would give her a job in sponsorship. (more…)

Inside Sponsorship – Brian McCue – Winmo – Sponsorship Prospecting – Ep 55 – Mar 18

March 29th, 2018 Posted by

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with? (more…)

Inside Sponsorship - Paralympics New Zealand - Ian Sargeant

Inside Sponsorship – Paralympics New Zealand – Ian Sargeant – Ep 54 – Feb 18

February 28th, 2018 Posted by

How many of you, who rely so heavily on traditional inventory, things such as signage, uniform branding, home game activations, tickets, and hospitality, would struggle if you could no longer offer them to your sponsors?

 

What about if you are a rights holder who enjoys long and regular periods of sustained awareness and engagement, like an annual twenty plus week season? Would your job be tougher if you couldn’t rely on that high-profile regularity?

 

How would you even approach your job without those things?

 

While they are interesting hypothetical questions for most of you, they are the reality for Ian Sargeant, Commercial Manager at Paralympics New Zealand. In this episode, you’ll learn about how Ian and the organisation deliver a highly successful commercial program, without the plethora of traditional benefits most rights holders boast, as we go inside sponsorship at Paralympics New Zealand.

You can learn more about Paralympics New Zealand, connect with Ian on LinkedIn, or email him directly on isargeant at paralympics.org.nz.

You want more? Lucky that our MD, Mark Thompson, also joins us to discuss a very interesting topic, and not one that is talked about a lot, that being the sponsorship landscape in terms of understanding third-party influencers who could be vital to success.

 

Enjoy.

 

   sponserve inside sponsorship podcast omny button   Inside Sponsorship Podcast

 


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Inside Sponsorship - Sarah Lewis - Sursum Consulting - Ep 53 - Feb 18

Inside Sponsorship – Sarah Lewis – Sursum Consulting – Ep 53 – Feb 18

February 8th, 2018 Posted by

Working in sponsorship is great. Yes, it is challenging, but there are loads of great aspects and it certainly beats working in some boring admin role in some boring office, right? (more…)

brisbane heat pool deck

Five Things I’ve Learned From The Big Bash League

January 4th, 2018 Posted by

Unless you have been living under a rock for the past month, in Australia at least, you will have heard about the Big Bash League. Australia’s premier T20 Cricket Competition has taken off like a rocket and is now in its seventh season (for the male players). This hugely popular format of an ancient sport (I mean that in a positive way) has been taken to the next level by Cricket Australia and I can’t help but sit back in awe and marvel at some of the learnings we can all take away from the BBL. (more…)

chris wagner inside sponsorship OTT

Inside Sponsorship – Chris Wagner – NeuLion – Live Sport Gaining Traction on OTT and Social Media – Episode 50 – December 2017

December 20th, 2017 Posted by

Trend number 5 in Nielsen Sports’ Commercial Trends in Sport 2017, is live sport gaining traction on OTT and social media. One man who has been on the OTT trail, from the early days, and even by his own admission, maybe a little too early, is Chris Wagner EVP and co-founder of NeuLion. (more…)

Inside Sponsorship – Pat Gallagher – Super Bowl 50 and the Giants – Episode 49 – December 2017

December 7th, 2017 Posted by

Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants. (more…)

top 8 sponsorship sales

Closing Sponsorship Deals – My Top 8 Approach

November 29th, 2017 Posted by

One thing that I see some people struggle with, and others succeed at, is the ability to turn opportunities and proposals into closed deals.

Whether you are in sponsorship, fundraising, or any other sales role, it is vital to have a method which helps you to close opportunities. For me, this is the key difference between those who are and those who are not closing sponsorship deals. (more…)