Posts tagged " portfolio "

Inside Sponsorship - CDW - Dan Frystak

Inside Sponsorship – CDW – Dan Frystak

July 6th, 2017 Posted by

You don’t often come across brand’s, or their staff, who are vocal about sponsorship on social media. Sure, there are those that are vocal about promoting or activating their sponsorships but not many that share their thoughts, ideas and experiences on sponsorship in a way that contributes to the industry. (more…)

More Sponsorship - Here's What To Do To Be Ready

More Sponsorship – Are You Ready?

March 30th, 2016 Posted by

Sponsorship, everyone wants more. In fact, a mentor of mine always says that he has never met an organisation who thinks they have enough money or financial supporters – that is very true. Here’s what to do about it.


sponsor retention

Sponsor Retention – Is ROO or ROI More Important?

March 22nd, 2016 Posted by

After my last post, where I analysed the IEG/ESP Sponsorship Survey, I have been asked by a few people what is more important in sponsor retention – ROI or ROO?


Digital Sponsorship Benefits

Digital Sponsorship Benefits – How To Manage The Increasing Appetite Of Sponsors

March 9th, 2016 Posted by

Digital sponsorship benefits are one of the biggest challenges I see and hear when speaking to sponsorship professionals. Specifically, they are challenged by how they can provide value to sponsors through these assets and manage the increasing appetite of sponsors for access to them. (more…)


How To Leverage Relationships For Sponsorships – Get on Board

November 11th, 2015 Posted by

Sponsorship is a tough business. Brands have never had so many rights holders competing for their sponsorship marketing dollars. Not only does this mean that rights holders have to work harder, but sponsorship professionals need to work smarter in delivering the revenues they need to help organisations survive.

Boony Doll Sponsorship Activation - Source

The Best Sponsorship Activation I Have Seen

October 28th, 2015 Posted by

So what is a great example of a sponsorship activation done well? Well, a good example would be my favourite all time activation!

How To Value A Sponsorship Asset

How To Value A Sponsorship Asset – 6 Elements To Consider

October 7th, 2015 Posted by

It’s the age-old question, “What is my sponsorship property worth?”. It can be hard to sift through all of the opinions people have so here are 6 elements you need to consider that will help you put some science in the sizzle.

Managing Sponsor Records – How I Learned The Hard Way

Managing Sponsor Records – How I Learned The Hard Way

September 30th, 2015 Posted by

I was in my dream job, sponsors were happy and I was beating targets. For the first time in my career I was due a bonus and was hoping for a pay rise – until my performance review.


The 3 Hardest Lessons I’ve Learnt In Sponsorship Management

The 3 Hardest Lessons I’ve Learnt In Sponsorship Management

August 25th, 2015 Posted by

When I describe what it is like working in sponsorship to friends I usually say that it is like the old circus act when the performer spins plates at the end of long sticks.