Posts tagged " proposals "

Inside Sponsorship – Jackie Fast – Pinpoint – Ep 56 – Apr 18

April 24th, 2018 Posted by

A lot of people think sponsorship is a complex beast; that it is a hard job. Not Jackie Fast who founded Slingshot Sponsorship in 2010, from her apartment, with only a laptop, basically because no one would give her a job in sponsorship. (more…)

Inside Sponsorship – Brian McCue – Winmo – Sponsorship Prospecting – Ep 55 – Mar 18

March 29th, 2018 Posted by

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with? (more…)

inside sponsorship roberta vigilance event sponsorship

Inside Sponsorship – Roberta Vigilance – Event Sponsorship – Episode 52 – January 2018

January 25th, 2018 Posted by

Events, either stand-alone or as part of a rights holder, such as team community days or end of season functions, bring people together where they are highly engaged and usually with really positive attitudes.

For rights holders, there is a finite amount of time to deliver the event and, in turn, deliver for sponsors. There’s not a lot of wriggle room if something goes wrong. Still, for sponsors, events can be highly attractive because of a large gathering of highly engaged people from their target audience.

Whether you are a rights holder or a brand, all of this presents not just a big opportunity, but also a unique set of challenges in executing sponsorship.

Someone who is well placed to discuss the unique challenges, how to navigate them, and enjoy success, is Roberta Vigilance. Since 1997, Roberta, through her event planning company, Vigilance Style & Grace, has consulted and taught how to plan sponsored events and secure sponsors from local through to corporate brands and Roberta joins us on the show to discuss all things event sponsorship.

If you would like to connect with Roberta, you can do so on LinkedIn, Twitter or visit www.eventsandsponsors.com

Mark Thompson, our MD, also joins us to discuss his latest blog – Sponsorship Reporting in a Bad Year – How to Tell a Good Story in Hard Times

Enjoy.

   sponserve inside sponsorship podcast omny button   Inside Sponsorship Podcast

 


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Inside Sponsorship Aaron Warburton The Sponsorship Department

Inside Sponsorship – Aaron Warburton – The Sponsorship Department – Episode 51 – January 2018

January 11th, 2018 Posted by

Whether you are a brand, or a rights holder, you’ve no doubt been in situations where a sponsorship has gotten off on the right foot, and with all the right intentions, but then one, or both, parties have struggled to bring the sponsorship to life and activate it well. (more…)

chris wagner inside sponsorship OTT

Inside Sponsorship – Chris Wagner – NeuLion – Live Sport Gaining Traction on OTT and Social Media – Episode 50 – December 2017

December 20th, 2017 Posted by

Trend number 5 in Nielsen Sports’ Commercial Trends in Sport 2017, is live sport gaining traction on OTT and social media. One man who has been on the OTT trail, from the early days, and even by his own admission, maybe a little too early, is Chris Wagner EVP and co-founder of NeuLion. (more…)

Inside Sponsorship – Pat Gallagher – Super Bowl 50 and the Giants – Episode 49 – December 2017

December 7th, 2017 Posted by

Pat Gallagher boasts a career in sports that spans more than 40 years and takes us inside Super Bowl 50 and the San Francisco Giants. (more…)

top 8 sponsorship sales

Closing Sponsorship Deals – My Top 8 Approach

November 29th, 2017 Posted by

One thing that I see some people struggle with, and others succeed at, is the ability to turn opportunities and proposals into closed deals.

Whether you are in sponsorship, fundraising, or any other sales role, it is vital to have a method which helps you to close opportunities. For me, this is the key difference between those who are and those who are not closing sponsorship deals. (more…)

2017 Sponsorship Summit

5 Things I Took Away From Sponsorship Summit – NZ

November 2nd, 2017 Posted by

Summit, Conference, Convention … whatever label we give them, these types of events can provide us with a really rewarding experience. Last week, I was lucky enough to attend the Sponsorship Summit – New Zealand, in Auckland. As I boarded the plane back home to Australia, I pondered the big-ticket items I took away from this year’s event. (more…)

best bits of inside sponsorship edition one

Inside Sponsorship – The Best Bits – Edition One – Episode 45

October 12th, 2017 Posted by

Welcome to the Edition One of Best bits of Inside Sponsorship.

We’ve gone back through the Inside Sponsorship archives, re-listened to some of the absolutely amazing guests that have so generously taken us inside their commercial programs, and picked out some of the gold that we think you should hear again. (more…)

Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

Inside Sponsorship – Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions

August 30th, 2017 Posted by

We’ve all done it. We hear the news that a company has entered into a new sponsorship with a rights holder. Company A has sponsored Rights Holder B, and, in a split second, we think to ourselves “Of course, that partnership makes sense” or, we think “What? How the hell do those brands go together?”

Interestingly, while there will most likely be a whole bunch of well thought out benefits, messages and activations in the partnership, it is your answer to the question of “Do they go together?” that communicates so much.

That’s why, the communication impact of a deal should not be underestimated by either rights holders or brands. In sports, fans are connected deeply with and are invested heavily in the rights holder and sponsorship deals can fuel either greater loyalty and connection, and that can be transferred to the sponsoring brand, or, it can fuel distaste.

“What? How the hell do those brands go together?”, was a common reaction to the seven-year, $600 million US agreement in 2012 in which U.S.-based Chevrolet became a sponsor of Manchester United.

That deal sparked an interest in how sponsorship deals convey subtle messages. David M. Woisetschläger, Christof Backhaus and T. Bettina Cornwell set out, in the context of sports, to examine how sponsorship deal characteristics affect consumer inferences, attitudes, and behavioural intentions toward a sponsor and a sport property in a partnership.

Here, Bettina provides some insights.

Their resulting research is titled Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions. It is a fascinating piece of research that has implications and learnings at all levels and that’s’ why we invited David, Christof and Bettina on the show so that we could break the research down into some easy to digest pieces.

You can connect with the authors at the following links

If you would like a copy of the research paper, in its final formatted form, the research team are happy to send the final paper, and more of their research, if contacted via e-mail or ResearchGate.

Also joining us on the show is Sam Irvine, SponServe’s Territory Manager for Australia and New Zealand, who discusses his latest blog about why you should utilise brand ambassadors and four steps to doing it well. You can read Sam’s full blog here.

Enjoy

   sponserve inside sponsorship podcast omny button   Inside Sponsorship Podcast

 


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