Posts tagged " relationships "

5 Trends in Sponsorship That We’re Not Talking About

January 16th, 2019 Posted by

Over the next few months, we’re going to begin seeing a range of Trends in Sponsorship reports bouncing around. For the most part, these are great if we pay attention to what is being said and implement changes relevant to ourselves. We also know, however, that plenty of us just read the report and then either delete it or save it in a ‘Research’ folder somewhere.

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How to Handle a Sponsorship Break-up

November 20th, 2018 Posted by

For various reasons, commercial partnerships end from time to time. What happens, however, when a break-up occurs mid-season or you are notified with a full year to go that a sponsor won’t be renewing? (more…)

The Common Philosophies Which Align Sponsorship and Fundraising for Sport

September 26th, 2018 Posted by

I am a life-long sports administrator; having worked in sports marketing and sponsorship for more than 20 years. The skills I have developed through that period are sometimes unique to sport and sometimes applicable across all aspects of life.

About six years ago, I decided to deviate from my sports industry path and spend time working in a charity. My role was with was St Vincent de Paul; a large homeless charity in Australia where I took on the role of Director of Marketing and Fundraising. (more…)

Why You Should Focus on Sponsorship Measurement Accountability

August 1st, 2018 Posted by

I read a report last week which was released by the Association of National Advertisers and the Marketing Accountability Standards Board titled Improving Sponsorship Accountability Metrics.

Based on the North American market, the study outlines the key factors surrounding the sponsorship industry and success measures that brands have in place to assess their partnerships. (more…)

Inside Sponsorship – Patrick Bradley – Supanova Comic-Con & Gaming Expo – Ep 59

July 18th, 2018 Posted by

Supanova Comic-Con & Gaming Expo has been the welcoming home of Australia’s pop culture fandom since 2000; a place where fans inspired by imaginary worlds emanating from comics, sci-fi, fantasy, anime, gaming, nostalgia, and literature have been able to come together to celebrate. A place to rejoice in cosplay and also a place to express their inner geek and their inner child.

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Inside Sponsorship – James Parkinson – Brentford FC – Ep 58

June 21st, 2018 Posted by

Having been formed in since 1889, 129 years ago, Brentford FC endured a nomadic existence, playing at five different home grounds before, in 1904, settling in at Griffin Park. And, that’s where they’ve played for the past 114 years! (more…)

Inside Sponsorship – Rohan Sawyer – Bombers Esports and ESE – Ep 57 – May 18

May 24th, 2018 Posted by

Just recently, and boasting 45 million players of the game, Epic Games announced that it will provide $100 million in prize pool money for Fortnite competitions in the first year of competitive gaming. Plus, the IOC will shortly be holding a summit, to better understand esports, which could be a precursor to inclusion in future Olympic games. (more…)

Why working with your charity partners has become more than just a donation

May 10th, 2018 Posted by

Charity partnerships used to be symbolised by a special game-day or event where your chosen partner was permitted to walk around with some donation buckets or raffle tickets to sell and spruik their fantastic work.

Not anymore!  (more…)

Inside Sponsorship – Brian McCue – Winmo – Sponsorship Prospecting – Ep 55 – Mar 18

March 29th, 2018 Posted by

Do you find hard researching and getting a foot in the door with those you want to discuss sponsorship with? (more…)

Dear Sam, this is why sponsorship and memberships are a marriage made in heaven

March 14th, 2018 Posted by

In this ongoing series, Sam Irvine, SponServe’s Territory Manager, Australia and New Zealand, ponders his past life as a commercial manager at a rights holder and what he wishes he knew. Then, he pens a letter to his younger self. 
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