Posts tagged " up-sell "

top 8 sponsorship sales

Closing Sponsorship Deals – My Top 8 Approach

November 29th, 2017 Posted by

One thing that I see some people struggle with, and others succeed at, is the ability to turn opportunities and proposals into closed deals.

Whether you are in sponsorship, fundraising, or any other sales role, it is vital to have a method which helps you to close opportunities. For me, this is the key difference between those who are and those who are not closing sponsorship deals. (more…)

impact sponsorship live sport ott social media

The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media

November 15th, 2017 Posted by

The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most importantly for me … because it impacts sponsorship! (more…)

Inside Sponsorship - Simon Hawk - Etihad Airways Australia - Episode 47 - November 2017

Inside Sponsorship – The Greater Fusion of Sports and Entertainment – Episode 46

October 27th, 2017 Posted by

No doubt you have noticed that rights holders and venues across the world of sports are on a constant quest to enhance the spectator experience – at events and for those watching remotely – by adding entertainment elements, such as concerts, fan zones and enabling more access to star athletes.

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The Greater Fusion of Sports and Entertainment – A New Horizon for Sponsorship Engagement

The Greater Fusion of Sports and Entertainment – A New Horizon for Sponsorship Engagement

October 4th, 2017 Posted by

As a music lover and sports lover, there isn’t too much more in the world that gives me more pleasure than a combination of both.

Trend #4 in Nielsen Sports’ Commercial Trends in Sport 2017 looks at The Greater Fusion of Sports and Entertainment. Whilst the trend discusses more than just music and makes mention of fan zones, access to talent etc, the statistics within the report are phenomenal. (more…)

IP Owners Controlling Content. Max Barnett, Nielsen Sports

Inside Sponsorship – IP Owners Controlling Content and Conversations – Max Barnett – Nielsen Sports

August 16th, 2017 Posted by

Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has become an integral part of a lot of businesses. (more…)

Successful Sponsorship – What makes a good organisation?

Successful Sponsorship – What Makes A Good Organisation?

December 16th, 2015 Posted by

So what makes a successful sponsorship organisation? Here are what I believe are the 5 most important elements and some tips for success.

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A New Trend In Sponsorship – Pre-Servicing

A New Trend – Sponsor Pre-Servicing

December 1st, 2015 Posted by

Over the past few years I have seen a new trend emerging within sponsorship, particularly from those who I consider market leaders in this space and to who I pay close attention to. It’s called Sponsor Pre-Servicing.

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Sponsorship Sales - Tailored or Packaged

Sponsorship Sales – Should You Package Or Tailor?

October 20th, 2015 Posted by

The team at SponServe are constantly asked “Should I package or tailor opportunities for prospects?” The answer is both. Read on as Mark discusses when you should use either approach.

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