Posts tagged " video "

impact sponsorship live sport ott social media

The Impact on Sponsorship of Live Sport Gaining Traction on OTT and Social Media

November 15th, 2017 Posted by

The emergence of OTT platforms and the entry of social media streaming for live sport is an exciting technological evolution for sporting teams, governing bodies, fans, spectators and most importantly for me … because it impacts sponsorship! (more…)

sponsorship attention spans

How Rights Holders are being forced to adjust sponsorship because of changing attention spans

September 5th, 2017 Posted by

As I sat down to write this blog, I got completely side-tracked by a man outside my office window who was hosing a piece of dirt. My interest was drawn elsewhere and I forgot what I was doing.

Oh, that’s right!

I was about to write about trend 3 in the Nielsen Sports’ Commercial Trends in Sport 2017 – Changing Attention Spans Prompting Rights Holders to Rethink.

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IP Owners Controlling Content. Max Barnett, Nielsen Sports

Inside Sponsorship – IP Owners Controlling Content and Conversations – Max Barnett – Nielsen Sports

August 16th, 2017 Posted by

Content is King. It’s almost a worn out saying but since it was first coined it has grown into an absolute truth. Whether you are trying to attract customers, or retain customers, content has become an integral part of a lot of businesses. (more…)

Facebook Competitions For Sponsors

Why Your Facebook Competitions For Sponsors Suck

November 4th, 2015 Posted by

In marketing, being where your customers are is an important thing. That’s why Facebook is so attractive. Running Facebook competitions is a simple and effective way to deliver value for sponsors.

Your competitions probably suck though.
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How To Approach A New Sponsor – 6 Steps For Face To Face Meetings

How To Approach A New Sponsor – 6 Steps For Face To Face Meetings

August 4th, 2015 Posted by

Each personality type favours different forms of communication. Some excel via the phone, some are great at wording an email and I am sure some simply wish that we could all communicate via smoke signal. (more…)

Providing Value To Sponsors Through Video

Providing Value To Sponsors Through Video: How To Do It Easily and Cheaply.

July 30th, 2015 Posted by

I want to talk to you about a golden opportunity you might be missing that can add a tonne of value to your sponsors very easily. Video. (more…)